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Digital Marketing ROI Calculator

Digital Marketing ROI Calculator

By Ross Brannigan

Digital Marketing ROI Calculator

Calculate the potential return on your digital marketing investment with our ROI calculator. Simply enter your estimated values below to see how effective digital marketing strategies can boost your business.

Inputs:

  1. Current Monthly Marketing Budget ($)

  2. Expected Monthly Website Visitors Increase

  3. Average Conversion Rate (% of Visitors)

  4. Average Customer Lifetime Value )$)

  5. Estimated Increase in Conversion Rate (% Improvement)

Results:

  • Total Monthly Website Visitors: [Calculation: Current + Expected Increase]

  • Monthly Leads Generated: [Calculation: Total Visitors * Conversion Rate]

  • Estimated Monthly Revenue Increase: [Calculation: Monthly Leads * Customer Lifetime Value]

  • Return on Investment (ROI): [Calculation: Estimated Revenue Increase / Marketing Budget]

Example:

  • Current Monthly Marketing Budget: $5,000

  • Expected Monthly Website Visitors Increase: 1,000

  • Average Conversion Rate: 2%

  • Average Customer Lifetime Value: $500

  • Estimated Increase in Conversion Rate: 1%

Results:

  • Total Monthly Website Visitors: 10,000

  • Monthly Leads Generated: 200

  • Estimated Monthly Revenue Increase: $100,000

  • Return on Investment (ROI): 20x (or 2000%)

Note: Results are estimates based on inputs provided. Actual results may vary