Aviation5 min read
Commercial · Digital · eCommerce Strategy
You don't need
another agency.
You need someone who's built it.
Commercial, digital, and eCommerce strategy for airlines, travel, and consumer brands — delivered by an operator with deep aviation experience across the Middle East, Southeast Asia, and Europe.
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Operator experience with:
Etihad AirwaysFlyadealDohopAirConnect
Most consultancies optimise for deliverables. We optimise for revenue.
15+
Years operator experience
3
Regions: ME · SEA · Europe
0→1
Built and shipped own platform
What we do
Where we operate
01
eCommerce Growth & Conversion
Funnel diagnosis, checkout optimisation, and revenue system design for DTC brands.
Learn more →02
Digital Revenue & Pricing Strategy
Pricing architecture, ancillary revenue, and commercial model design.
Learn more →03
AI-Driven Growth & Automation
Apply AI where it compounds — personalisation, automation, content, and data.
Learn more →04
Travel & Aviation Digital
Direct channel strategy, booking engine UX, and digital transformation for airlines.
Learn more →05
Product & UX Strategy
Product roadmapping, UX audits, and customer journey design for digital products.
Learn more →06
SEO & Programmatic Content
Organic growth through technical SEO, topical authority, and content at scale.
Learn more →Roadmap
Emerging service lines
Senior consulting engagements today, productised platforms tomorrow.
07
Attribution Modeling & Marketing Measurement
Advanced MMM and attribution inspired by Google Meridian and Meta Robyn.
Learn more →08
Headless CMS & Programmatic Content
Composable content infrastructure on Sanity, Strapi, and modern headless platforms.
Learn more →09
Digital Sales Channel Audits
Commercial, UX, conversion, and tracking audits across web, mobile web, iOS, and Android.
Learn more →11
LLM Marketing & Visibility
Generative engine optimisation for ChatGPT, Claude, Perplexity, and Gemini.
Learn more →Selected work
Where the work has landed
Airline eCommerceAviation · Middle East
Booking flow + direct channel optimisation
- ▸Reduced friction across the booking journey on web and mobile app
- ▸Identified SSR vs CSR performance opportunities and surfaced fixes
- ▸Improved direct-channel visibility in Google Flights distribution
- ▸Supported the launch of intra-airline connecting flight capability
Metasearch & DistributionTravel Tech · Europe
Scaling airline distribution through metasearch
- ▸Helped scale airline distribution and conversion through metasearch
- ▸Supported partner growth through distribution and channel improvements
- ▸Identified commercial and technical deficiencies affecting performance
- ▸Translated channel data into prioritised commercial actions
Platform BuildTravel Tech · 0→1
AirConnect — built from scratch
- ▸Conceived, designed, and built a next-generation flight booking platform
- ▸Full stack: product, UX, booking engine integration, payments
- ▸Live demonstration of the operator capability behind ADG
- ▸Reference architecture for modern airline ecommerce
Process
How we work
01
Diagnose
Deep audit of your commercial model, funnel, and growth blockers. No assumptions — only evidence.
02
Prioritise
Identify the highest-leverage moves, ranked by revenue impact. We focus on what actually moves the number.
03
Execute
Embedded or advisory — we work the way your team needs. Delivery over decks.
04
Compound
Systems, not projects. We build for repeatability so growth compounds long after the engagement ends.
Ross Brannigan
Founder, Alpha Digital Group
The founder
Built inside the industry. Now working for it.
Ross is a commercial, digital, and eCommerce strategist with 15+ years inside global aviation, travel, and consumer brands. The work focuses on the same question every time: where is revenue actually leaking, and how do we close it?
Operator experience spans Etihad Airways, Flyadeal, and Dohop — covering airline direct-channel ecommerce, booking flow optimisation, metasearch distribution, and commercial performance across the Middle East, Southeast Asia, and Europe.
In parallel, Ross founded AirConnect — a next-generation flight booking platform built from scratch end-to-end: product, UX, booking engine, and payments. ADG brings the same operator mindset to client engagements.
Open source for airlines
Free, open tools for airline commercial & operational teams
Practical software for airline commercial and operational use cases — built and maintained under the AirConnect umbrella, free to use, and open to contributions from anyone in the industry.
Booking flow diagnostics
Open tooling to instrument and analyse airline booking funnels — so commercial teams can see where revenue is leaking without enterprise contracts.
Distribution & metasearch helpers
Reference patterns and small libraries for cleaner direct-channel and metasearch performance.
Ancillary pricing scaffolds
Lightweight building blocks for testing ancillary pricing and bundling experiments end-to-end.
Let's talk
Ready to move faster?
A 45-minute strategy call is free. You'll leave with a clear view of your highest-leverage opportunity — whether we work together or not.
Book a Strategy Call →
or email directly → hello@alphadigitalgroup.co