About
Built inside the industry.
Now working for it.
Alpha Digital Group was founded on a simple premise: the best digital strategy comes from people who have operated inside the problem — not studied it from the outside.
Ross Brannigan
Founder
Aviation career
Ross spent over a decade inside global aviation and travel organisations, including Etihad Airways, leading digital transformation and commercial growth initiatives. He managed digital revenue channels, booking platform strategy, and ancillary revenue programmes across international markets — building deep expertise in the specific commercial challenges airlines face.
Digital transformation
Across 7 global markets spanning Europe, the Middle East, and Southeast Asia, Ross has led digital transformation programmes at scale — from product strategy and UX to technical architecture and commercial model design. He has worked at the intersection of technology and revenue in environments where both matter enormously.
AirConnect
In parallel with his advisory work, Ross founded AirConnect — a next-generation flight booking platform built from scratch. He designed the product, the UX, the booking engine integration, and the payments infrastructure. AirConnect is a live demonstration of the operator capability that underpins Alpha Digital Group.
Alpha Digital Group
Alpha Digital Group was founded to bring the operator advantage to digital strategy engagements. The firm works with travel, aviation, and eCommerce businesses who want strategy from someone who has lived the problem — and built solutions within it.
The ecosystem
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