Venture studio
Wrightside Ventures builds operator-led digital products.
Wrightside Ventures is the product and venture studio behind WILBR: a place for building software from lived industry problems, not abstract market maps.
Built from operator problems
Products begin with commercial friction Ross has seen first-hand across aviation, travel, and digital commerce.
Designed for revenue reality
Each venture is shaped around conversion, distribution, operational leverage, and the economics that make a product durable.
Useful before it is loud
The studio favours practical software, open tooling, and focused product surfaces over inflated launch theatre.
Core Platforms
WILBR™
WILBR is a premium flight booking SaaS designed for high-conversion airline retail.
See WILBR SaaS →rville™
rville is an airline-specific CMS SaaS built to solve content speed, translation accuracy, and omni-channel management.
See rville SaaS →amelia™
amelia is a sophisticated AI agent serving as the intelligent operating system for airline commercial and operational teams.
See amelia AI OS →yeagr™
yeagr is a programmatic media engine that reads live RM demand signals to execute high-speed, dynamic ad buys.
See yeagr Yield Engine →pipr™
pipr is a high-performance NDC API gateway that connects legacy PSS systems directly to Google Flights and metasearch.
See pipr API Gateway →The same operator discipline that shapes Alpha Digital Group's advisory work also builds these proprietary SaaS products.
ADG helps client teams find the leverage in their digital growth model. Wrightside Ventures ships the enterprise software to execute it, starting with aviation where the lack of digital commerce leadership is most acute.
Build with operator context
Talk to Alpha Digital Group about deploying our SaaS platforms or airline digital transformation.
Book a Strategy Call →© 2026 Wrightside Ventures & Alpha Digital Group. All rights reserved.
WILBR™ (Est. 2024), rville™ (Conceived May 2026), amelia™ (Conceived May 2026), yeagr™ (Conceived May 2026), and pipr™ (Conceived May 2026) are proprietary intellectual property, trade names, and SaaS architectures belonging to Wrightside Ventures.